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How the iPhone went on from Japanese Loser to Conquer the Market Share | The Techboratory

This is a great post on how iPhone gained success in a very tough market like Japan. Accessorizing the phone played an important role.

How the iPhone went on from Japanese Loser to Conquer the Market Share

via How the iPhone went on from Japanese Loser to Conquer the Market Share | The Techboratory.

It may not come as a big surprise because phone accessories are huge in Japan and they coined the term “decoden”, aka “decoration denwa” or simply decoration phone. Here’s a cute example if you don’t know what it is:

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