Apple went from selling 200,000 watches per day down to 20,000 per day, a 90 percent decrease.
Is Apple Watch failing? Maybe not. Forbes mentioned a few important reasons and one of them is:
4) Customers Wait and Watch: As things stand, the Apple Watch still lacks a killer application and many customers are unsure if they need the device in addition to a smartphone. Many customers are adopting a wait-and-see approach, as Apple irons out early flaws (an overhauled Watch OS will be available this fall) and as developers build more compelling apps. This should help Apple build momentum over the longer-term.